CGI Artist & Art Director |
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CASE STUDY
SUMMER FRIDAYS
LIP BUTTER BALM
In this series, I explored a fully procedural setup to craft the visuals for Summer Fridays’ Lip Butter Balm.
CREATED USING HOUDINI, REDSHIFT & MORE
Modeling In Cinema4D
The base model of the tube and the wrenchwas created in Cinema4D, ensuring the product’s clean, sleek form stays true to the brand’s identity.
Texturing in
Substance Painter
All the materials were textured in Substance Painter to achieve realistic details, enhancing the high-end, luxurious feel of the final render.
The power
of houdini
This project allowed me to achieve precision and control without relying on simulations. The procedural workflow offered a level of flexibility perfect for clients needing quick adjustments. Each element of the scene is parametric, enabling fast modifications while maintaining the artistic vision.
Step-by-step tutorials available
clay
renders
Learn the Process
Step-by-Step Tutorial
Interested in learning how to recreate these visuals?
I’ve made a series of in-depth tutorials available on my Patreon. These tutorials cover everything from the procedural setup in Houdini to a detailed step-by-step guide on modeling the wrench directly in Houdini—even though the original modeling was done in Cinema4D. Each tutorial breaks down the process, making it easy to follow and apply.
